ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

Agua Mágica Packaging

Agency Mythology / New York

Client Agua Mágica


Food / Beverage / Beverage - Single

Annual ID


About the Work

Working with the founders of Agua Mágica, we created a brand that articulated the ethos behind the mezcal: to bring the ancient culture of Oaxaca to the rest of the world while fairly partnering with the local farming community. We ideated the Agua Mágica name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and film makers to authentically bring this magical part of the world to a global audience.

2022 Awards

Total Points: 9



Mythology / New York

Creative Director

Anthony Sperduti


David William Baum

Design Director

Sophie Mascatello

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