ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

SAGE - Organic Aged Gin

Agency Paprika / Montreal

Client Distillerie Grand Dérangement

Category

Food / Beverage / Beverage - Single

Annual ID

ADC101_PKG012B

About the Work

Based in Lanaudière, Distillerie Grand Dérangement perpetuates the memory of the deported Acadians and pays homage to these pioneers of New Acadia; it exults from this terroir of high quality organic products, from grain to bottle. After the launch of SAGA Grand Gin, Distillerie Grand Dérangement is back with Petite Eau, the first organic vodka in Quebec. This one draws its inspiration from the very origin of the word "vodka" which literally translates as "small water" - Petite Eau. As these new-acadians settled on the banks of rivers and streams, these springs were invaluable for the irrigation of the land. It seemed appropriate to us to put this precious source in the foreground, the same source that is used today for the quality of the vodka. A water, of a royal blue, symbolizing the French fact in Lower Canada, of a beautiful density realized with a hot stamping. . Here again, as in SAGA, the faces of the Acadians in this new epic are veiled in mystery by this watercourse that extends from one bottle to the next. The three historically inspired characters: the miller, the water carrier and the dowser, all have occupations related to water. Their faces, under a chiaroscuro lighting, imbue them with prestance. A wax-sealed cap, establishing the handmade nature of the product and its respect for heritage, is also the distinct signature of DGD.

2022 Awards

Total Points: 9

Credits

Design Firm

Paprika / Montreal

Art Director

Daniel Robitaille

Creative Director

Louis Gagnon

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