ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Food - Series
Annual ID
ADC101_PKG015B
About the Work
The Challenge
The client that operates on the Direct-to-Consumer (D2C) market approached us to brand their dairy products. As the specificity of their business model is private delivery of goods by permanent subscription, the challenge was to create an engaging brand that would go for a healthy lifestyle, originate strong emotional connections with them and communicate the concept and story of the brand. Also, there should be an economic budget package for the producer, as the brand delivers a variable assortment.
The Solution
We have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air, and produce natural and pure products.
The black and white design is used for affordable printing, on the other hand, it conveys the primary values of the brand: pureness and honesty. Since printing is almost in one color with accents on details, it allows having various packages and creates the engagement effect with a lively and animated design. It gives the designer infinite imagination to change the designs by creating new illustrations and stories from farm life heroes. In contrast to retail, this type of business can adapt the design to the market easily, by adding or changing the illustrations of the package, if there is a need to.
The client that operates on the Direct-to-Consumer (D2C) market approached us to brand their dairy products. As the specificity of their business model is private delivery of goods by permanent subscription, the challenge was to create an engaging brand that would go for a healthy lifestyle, originate strong emotional connections with them and communicate the concept and story of the brand. Also, there should be an economic budget package for the producer, as the brand delivers a variable assortment.
The Solution
We have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air, and produce natural and pure products.
The black and white design is used for affordable printing, on the other hand, it conveys the primary values of the brand: pureness and honesty. Since printing is almost in one color with accents on details, it allows having various packages and creates the engagement effect with a lively and animated design. It gives the designer infinite imagination to change the designs by creating new illustrations and stories from farm life heroes. In contrast to retail, this type of business can adapt the design to the market easily, by adding or changing the illustrations of the package, if there is a need to.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Design Firm
Backbone Branding
Creative Director
Stepan Azaryan
Graphic Designer
Mane Budaghyan
Illustrator
Elina Barseghyan
Brand Strategist
Lusie Grigoryan
Brand Strategy Assistant
Nelly Stepanyan
Photos By
Backbone Branding & Suren Manvelyan
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