ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

JINS × FUJISUBARU BRAND IDENTITY

Agency Keiji Yano

Client JINS, FUJISUBARU

Category

Fashion / Apparel / Accessories

Annual ID

ADC101_PKG017B

About the Work

Package design of collaboration items between JINS and FUJISUBARU. This is a limited edition gift that you can get when you buy a car, and it was designed with an original cleaning colt, JINS drive lenses, and a gift certificate that can be exchanged for a frame. Drive lenses are products that allow you to see clearly while driving and support the driver with appropriate transmittance. The color saturation and brightness are changed inside and outside the perfect circle, and the performance of the lens is expressed as it is in the design. Considering the scene of display, the package can be rotated every 90 degrees or arranged alternately with the back side to give a different look. Typography designed with ruled lines is also an identity. I finished it in a modern mood while being aware of the target group to buy a car.

2022 Awards

Total Points: 9

Credits

Production Company

RCKT/Rocket Company*

Freelancer

Keiji Yano

Art Director

Keiji Yano

Designer

Keiji Yano

Photographer

Hirokazu Kobayashi

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