ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Specialty Product / Wildcard
Annual ID
ADC101_PKG019B
About the Work
Guaitil is an indigenous community that joined the Costa Rican territory 197 years ago. This community has been seriously affected economically by the closing of the borders due to the pandemic, because tourists stopped visiting the community and their only income are the sales of their ancestral handicrafts with more than 5000 years of history.
To celebrate the anniversary of their annexation to Costa Rica and to help them in the midst of the COVID pandemic, we at KFC made a very special order to the community of Guaitil: The Annexation Buckets. A special edition of 45 unique buckets, made with the millenary techniques of the indigenous people of the region. Hand-crafted, sand-based iguana, baked in clay ovens and dried in the sun for 48 hours, then decorated by different native artisans.
This one and only collection in the world was made available to everyone through an auction that took place on our digital channels, raising money that was donated to the artisans and their community to help with the shortage caused by the pandemic.
To celebrate the anniversary of their annexation to Costa Rica and to help them in the midst of the COVID pandemic, we at KFC made a very special order to the community of Guaitil: The Annexation Buckets. A special edition of 45 unique buckets, made with the millenary techniques of the indigenous people of the region. Hand-crafted, sand-based iguana, baked in clay ovens and dried in the sun for 48 hours, then decorated by different native artisans.
This one and only collection in the world was made available to everyone through an auction that took place on our digital channels, raising money that was donated to the artisans and their community to help with the shortage caused by the pandemic.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
HAVAS COSTA RICA / San José
Client / Brand
Kfc
Art Director
Yeudy Guido
Copywriter
Diego Castro
Chief Creative Officer
Josafat Padilla
Chief Design Officer
Roberto Morales
Creative Director
Sebastián Quirós
Yeudy Guido
Executive Producer
Walter Benavides
Music Supervisor
Guillermo Matamoros
Account Director
Jacqueline Castillo
Chief Executive Officer
Diego Garcia
Account Manager
Melissa Gonzales
Head of Account Management
Douglas Jimenez
Media Director
Gabriela Navas
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