ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Beverage - Series
Annual ID
ADC101_PKG028M
About the Work
Gradient packages six gradually reducing vodka sodas in a one-of-a-kind six-in-a-line box. With a decreasing dot matrix design and a perforation that angles back, Gradient encourages people to drink less and less so they stay "bright" all night.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Trill / Calgary
Art Director
Mark Rowe
Copywriter
John Eresman
Creative Director
John Eresman
Designer
Mark Rowe
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