ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

Mosi Inclusive Mooncake

Agency mosi mosi / Hong Kong

Client mosi mosi


Food / Beverage / Food - Single

Annual ID


About the Work

The Inclusive mooncake packaging design has cooperated with an Autistic artist—John Lee. John was diagnosed with autistic spectrum disorder and anxiety disorder at a young age. The packaging design idea comes from a question we had asked John, 'What do you think of autistic people?' And his reply finally became the concept of our design. He said that 'there might be slight differences, but they are also eager to live together, just like the ordinary. No one wants to be alone. Starting from this, we created a story using rabbits to represent people. The rightmost is a PoDs rabbit, and the one nearby turned its head and invited it to join them. As part of society, those rabbits represent us. We should always embrace everyone's differences when the PoDs try so hard to approach us. Meanwhile, we hired disabled and formed a wheelchair team for the product delivery. We hope our product can bring kindness to society during the festival.

2022 Awards

Total Points: 3

Merit Honor


Client / Brand

mosi mosi / Hong Kong

Creative Director

Comma Leung
Frank Lo

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