Gem garden is a high-end Chaoshan restaurant located in the center of Shenzhen, a first-tier city in China. The per capita consumption reached more than 1,500 yuan. Taking advantage of the Mid-Autumn Festival, they launched a gift box for their own brand, named "Moonlight". The design needs to express the hometown "coastal city Chaoshan".
A Chaoshan window type is designed outside the box, the hollow treatment combines the full moon in the transition page inside the box, showing the moon looking out of the window from home.
An empty Chaoshan type window is designed outside the box, and the bronzing points in the illustration of the outer box correspond to the full moon inside the box, presenting the theme "moonlight".
When the Mid-Autumn Festival is coming in China, every brand will launch a lot of Mid-Autumn gift boxes, most of which are represented by bright red and colorful illustrations on the outer box. But the overall blue tone of the "Moonlight" gift box is quiet and beautiful. The overall design of opening and opening the story at the same time also gives people more space for imagination.