ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Food - Series
Annual ID
ADC101_PKG035M
About the Work
Cangmaiyuan is a flour brand from Xinjiang, China. The client expects the design can reflect the advantage that its products are produced in Xinjiang’s unique natural environment. Therefore, Our draw the unique natural geographical environment of the region in the form of woodblock illustration, and integrate the calligraphy font of Xinjiang’s abbreviation into the illustration, with the words and paintings integrating into each other, thus perfectly reflecting the advantages of the product.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Xi'an Gaopeng / Xi'an
Art Director
peng gao
Creative Director
peng gao
Designer
peng gao
Illustrator
Rong Li
Yan Liang Xu
Typographer
peng gao
Ya Qiong Zhou
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