ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Food - Series
Annual ID
ADC101_PKG038M
About the Work
Quick! Think of something fun. Was it vegetables? Probably not. Wholly Veggie is out to change that. With products like beet burgers, cauliflower pizzas, and sweet potato popcorn, they are out to make the humble veggie fun. They needed a brand and packaging that matched their attitude.
Wholly Veggie’s food is simple and fun. The brand needed to be too. We started with the logo. Yes, it’s a pun! Peer through the hole we punched through it, and it becomes an O-shaped window to the world you’ve always dreamed about: one with good-looking good food, that’s good for you and good for the planet. With a fresh color palette inspired by the ingredients themselves, a tasty set of rounded typefaces, and a spicy approach to photography, we created a brand that reflects the future of food: not “plant-based”—just “plants.”
Wholly Veggie’s food is simple and fun. The brand needed to be too. We started with the logo. Yes, it’s a pun! Peer through the hole we punched through it, and it becomes an O-shaped window to the world you’ve always dreamed about: one with good-looking good food, that’s good for you and good for the planet. With a fresh color palette inspired by the ingredients themselves, a tasty set of rounded typefaces, and a spicy approach to photography, we created a brand that reflects the future of food: not “plant-based”—just “plants.”
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Public Address / Toronto
Client / Brand
Wholly Veggie / Toronto
Chief Creative Officer
Chris Braden
Photographer
Daniel Neuhaus
Design Director
Elliot Vredenburg
Mike Dudek
Senior Designer
Demmy Kyoung
Erik Krim
Jack Curtis
Associate Design Director
Benjamin Lory
CEO
Christa Muio
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