ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation
Annual ID
ADC101_PKG040M
About the Work
When we were tasked to do something disruptive for the brand, we didn’t want to do another ad. What we did was we identified a pain point with people and mechanics at large. The pouring of the engine oil itself. More often than not it tends to spill. As a solution to this problem, most people use a funnel to pour the oil without spilling. And in that, there was a solution staring back at us.
Why can’t the funnel become the pack itself? That’s how the ‘Funnel Pack’ was born. The client was so convinced about the utility and future prospect of this simple design alteration to the conventional pack that they applied this design to their most selling grade of engine oil - The 1 Litre pack of 15W40.
The best part is that the client’s leading distributor has placed an advance order of the Funnel Pack design and very soon this design will get adapted to other grades of car engine oils in the 1 litre category.
Why can’t the funnel become the pack itself? That’s how the ‘Funnel Pack’ was born. The client was so convinced about the utility and future prospect of this simple design alteration to the conventional pack that they applied this design to their most selling grade of engine oil - The 1 Litre pack of 15W40.
The best part is that the client’s leading distributor has placed an advance order of the Funnel Pack design and very soon this design will get adapted to other grades of car engine oils in the 1 litre category.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Black Swan Life / Mumbai
Creative Head
Sukumar Menon
Senior Account Manager
Prathyush Menon
Senior Design Director
Ameya Soman
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