ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

adidas Originals x ESPN Top Ten Hi 1979 Drop

Agency Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things

Client adidas Originals


Specialty Product / Wildcard

Annual ID


About the Work

Imagine the thrill of owning a pair of time-bending sneakers that celebrate the genesis of two sports icons: ESPN SportsCenter’s Top Ten and adidas’ Top Ten basketball shoe. Well, imagine no longer. Introducing the adidas Top Ten Hi ESPN 1979 – launched on 10.10. To stand out amongst the shuffle of sneaker drops and reveal such a momentous collaboration we created the mother of all shoeboxes, a TV set direct from back in the day. Inside, the special sneakers sit on the original SportsCenter studio set – just waiting to be plucked from the flickering screen into 2021. Open the box and “DaDaDa! DaDaDa!” the iconic ESPN SportsCenter Top Ten soundtrack transports you back in time – albeit with added sax. The shoes themselves are heavy influenced by the very first SC episode with cream faux snakeskin colorway, and embellished with gold lace charms for extra 1979-inspired flex. To accompany the drop, we created an aged user manual with further insight to the story of the two brands, along with a retro futuristic Top Ten for the new sneaker. The first to receive these special-edition kicks is none other than unboxing king Jacques Slade. As documented in his unboxing video, upon opening the package, he found himself transported back in time to the original ESPN SportsCenter desk to deliver his official review of the collab. (Note: All future products now come with a cautionary message on the imminent dangers of time travel.)

2022 Awards

Total Points: 3

Merit Honor



Iris Worldwide / Atlanta

Production Company

Autumn Line
Summer Winter
We Create Cool Things


Patrick McPherson

Executive Creative Director

Simon Candy

Executive Producer

Chris Buda

Account Director

Ariana Murphy

Managing Director

Simon Yoxall

Head of Social

Austin Lacter

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