ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

2021 pu 'er tea

Agency XI'AN GAOPENG / Xi'an

Client LI JIANG ZHI

Category

Sustainable / Eco-friendly / Single

Annual ID

ADC101_PKG046M

About the Work

This Pu'er tea is made of Yunnan ecological tea leaves and processed with traditional manual charcoal baking technique. The customer expects that the design can reflect the product superiority and characteristics of "natural ecology + charcoal fire baking". We summarize these characteristics in one sentence, Built on the Ideographic hieroglyphics of Chinese, will representing "natural ecology"ideography graphic symbols (they can be used individually or split), Adopt laser carbonization engraving on plant leaf sheaths ( bamboo shoot hulls)´╝îwhich are completely natural, renewable, 100% biodegradable, , printing without ink with zero pollution.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Xi'an Gaopeng / Xi'an

Art Director

peng gao

Creative Director

peng gao

Designer

peng gao

Photographer

Mao Sheng Wang

Typographer

peng gao

Related Awards

 

 

 

 

Follow Us