ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Publication Design
Annual ID
ADC101_DFG061M
About the Work
Textile mills generate one-fifth of the world's industrial water pollution. Dedicated to their goal of creating a circular economy, The Ellen MacArthur Foundation commissioned us and renowned designers from all around the world to co-create the ultimate guide to redesign the future of fashion. The Circular Design for Fashion book shows designers how to apply the three principles of circular design: eliminate waste, circulate products and regenerate nature all while staying fashionable. A work method that is necessary to sustain our ecosystems, but also a powerful driver of creativity and resilience for all players in the industry. A new creative lens to respond to today’s challenges.
Circular inside-out, the book was made using a planet positive printing process, run on 100% renewable energy, generating zero-waste. Every part of the production was taken into account to reach carbon neutrality, from the page format to maximize paper use to the waterless and alcohol-free offset press.
Each section was designed to reflect a unique fashion collection, using an eclectic and colorful iconography. Graphic elements were inspired by sewing stitches, patterns and symbols linked to the world of couture. The CMYK colours were reinterpreted by switching them to Pantone inks, to match the Foundation’s brand palette while giving the printed object a surprising and distinctive finish.
As a result of collaborating with more than 80 circular design practitioners, including big brands, independent labels, fashion designers, fabricants and resale specialists from all around the world, the project was able to reach and inspire a vast community.
More than just a book, it is an invitation to embark on a journey of circularity.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Sid Lee / Montreal
Client / Brand
Ellen Macarthur Foundation / Cowes
Production Company
M&H Polystudio / Montreal
Executive Producer
Marie-Christine Côté
Illustrator
Benjamin Lamingo L’écuyer
Account Director
Annie Dufresne
Design Director
Marie-Élaine Benoit
Account Coordinator
Marie-Christine Aucoin
Art director / Designer
Mélanie Boucher
Art director / Designer / Illustrator
Marie Chénier
Chief Executive
Andrew Morlet
Circular Design for Fashion Analyst
Egoitz Tellitu Diez
Circular Design for Fashion Programme Manager
Elodie Rousselot
Circular Design Programme Lead
Joe Iles
Communications Manager, China program
Liansi Wang
Editorial Consultant
Joanna de Vries
Editorial Lead
Ian Banks
Executive Lead, Systemic Initiatives
Rob Opsomer
Fashion Initiative Lead
Laura Balmond
Former Make Fashion Circular Lead
François Souchet
Make Fashion Circular Analyst
Cornélie Martin
Make Fashion Circular Programme Manager
Juliet Lennon
Make Fashion Circular Project Manager
Marilyn Martinez
Make Fashion Circular Senior Analyst
Chiara Catgiu
Matteo Magnani
Make Fashion Circular Team Assistant
Freya Amestoy
Lauren Ward
Project Manager for Learning & Design
Chuan Fan
Senior Editor
Tansy Robertson-Fall
Senior Expert — Editorial
Lenaïc Gravis
Senior Programme Officer
Claudia Fan
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