ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

The Lyrics, Paul McCartney

Agency Liveright / W. W. Norton / New Yok

Client Liveright / W. W. Norton & Company

Category

Books / Limited Edition / Private Press / Special Format

Annual ID

ADC101_PUB004G

About the Work

The Lyrics is a work of unparalleled candor and splendorous beauty. It celebrates the creative life and the musical genius of Paul McCartney through 154 of his most meaningful songs. The publication is a two-volume boxed set designed throughout. Our brief was to design a slipcase for both volumes, book jackets, book boards, and full interior spreads for two separate print editions: the widely available standard edition, and the premium signed limited edition. The interiors would be the same, but the exterior designs needed to stand out from each other with two uniquely powerful designs. The standard edition aimed to separate itself in the traditional marketplace, while the limited edition needed to feel like an unparalleled publication with museum quality attention to detail.

2022 Awards

Total Points: 45

Credits

Design Firm

Triboro / New York

Production Company

MPL / London

Publisher

Liveright / W. W. Norton / New Yok

Art Director

Anna Oler
Steve Attardo

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