ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

FANTASTIQUE GUSTAVE DORÉ

Agency BUREAU BERGER / Paris + Benoit + Éditions du Chêne, HACHETTE / Vanves + SCHICK TOIKKA / Berlin

Client Éditions du Chêne, HACHETTE

Category

Books / Limited Edition / Private Press / Special Format

Annual ID

ADC101_PUB021B

About the Work

Gustave Doré was one of the most prolific French illustrators and printmakers of the nineteenth century - known for his illustrations, caricatures, paintings and engravings, ranging from dark fantasies to dreamy poetic scenes. Editions du Chêne briefed Bureau Berger to design the first retrospective book that covers the entirety of Gustave Doré's work. « Fantastique » needed to convey the depth of his universe to both Doré’s enthusiasts and neophytes. But, can you really « summarize » 3,000 artworks in one book? We explored 5 main supports: structure, book fabrication, cover, texts and images: - We started with the structure: to convey the depth of his technical and creative talents, « Fantastique » is structured into 4 themes: 1800s engraving techniques, Doré Illustrator, Doré Caricaturist and Doré Painter. - Then, the book fabrication has been thought to be a continuity of his creatives: it uses multiple and precious techniques (black page edges, 3D embossing, multiple foils…), trying to reflect the finesse of his art. - « Fantastique » cover is built upon 5 of his iconic engravings, aiming at offering a comprehensive view of his influences and signature… in one page. - We leveraged the textual aspect too: each chapter confronts the writer’s textual vision with Doré’s visual one, echoing synergies from the past, when his creatives empowered iconic texts. - Last but not least, to honor his images, most artworks featured are scaled as per the original, trying to give as much space to images as possible. The first print run counted 15,000 units (sold out), « Fantastique » is currently being reprinted. It is priced at 59.90€, and distributed in French book stores and retailers, as well as through worldwide shipping on Amazon. English translation (United States) is currently in progress.

2022 Awards

Total Points: 9

Credits

Agency

BUREAU BERGER / Paris
Schick Toikka / Berlin

Publisher

Éditions du Chêne, HACHETTE / Vanves

Freelancer

Benoit Berger

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