ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

FORM OF LOVE

Agency STONES DESIGN Lab. / Beijing

Client Here is Zine

Category

Books / Limited Edition / Private Press / Special Format

Annual ID

ADC101_PUB023B

About the Work

‘What is love’ is a question that gives people a hard time, because there is no such thing as a model answer. There is more than one kind of love, and more than one form of expression to it. Valuing a person is love, and so is cherishing a belonging. We made this Zine to give the subject of what love is back to the audiences. Design wise, we have hidden the content of the book, by flipping through the pages the audience will only see the blank pages and the folded form on the top edge. We are trying to say that human beings are generally good at hiding their love, yet love is too vivid and lively to disguise. The content of the book is a dialogue between 2 designers, and one spread stands for one of the “conversation”. One of the designers creates the images based on her interpretations toward different kinds of love and depict it on the contour of the character ‘爱’ (Love), and the other designer responds to it based on his understanding on the images and translate it into texts. 10 groups of design represents the 10 strokes of the character ‘爱’ (Love). There are far more forms of love than ten. What we can do is merely captures the fragments and moments of it, and state it out. When you are flipping through this Zine, what are the forms of love on your mind?

2022 Awards

Total Points: 9

Credits

Design Firm

STONES DESIGN Lab. / Beijing

Art Director

Xiang Li

Creative Director

Chen Xing

Typographer

Chen Xing
Shuyao Bian

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