ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

Bloom Season - PUB-105

Agency Kin / New York + Mailchimp

Client Mailchimp


Digital Publications / Online Publication

Annual ID


About the Work

Bloom Season rewrites the traditional playbook for business success by addressing the needs of diverse entrepreneurs. This inaugural issue focuses on the specific challenges that Black entrepreneurs face; isolation, alienation and mistrust, and was developed by Black writers, photographers, illustrators, film creators, entrepreneurs, and creatives. It's a community centered digital resource that provides guidance on starting, running and growing a business. It also provides perspective on striking the balance between professional and personal life, discussing important topics including mental health, avoiding burnout, working with your family, perfecting the pivot and discovering your third act.

Inspired by Afrofuturism, our design concept imagines a future for diverse entrepreneurs that is paved with possibilities and not roadblocks. It's a true representation of the richness, vibrancy and brightness of our audience and their experiences. Using an eclectic color palette, dynamic typography, vibrant illustration and empowering photography we've created a space where entrepreneurs of color feel authentically represented.

2022 Awards

Total Points: 9



KIN / Brooklyn

Client / Brand



Felipe Delerme

Project Manager

Brian Policard


Kwame Taylor-Hayford
Sophie Ozoux

Creative Director / Design Director

Chris Cyran

Editor-in-Chief & Writer

Travers Johnson

Lead Creative Director, Brand

Christian Widlic

Partner, Website Design

Andrew Herzog

Partner, Website Development

Nicky Tesla

Photography Director / Senior Producer

Setareh Sarmadi

Senior Director of Brand Marketing

Michael Mitchell

Senior Director of Corporate Citizenship

Lain Shakespeare

Senior Manager, Editorial & Content

Alyson West

Strategy Director - Brand

Chris Buford

Strategy Director - Editorial

Warren Seuradge

Website Design & Development


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