ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation
Annual ID
ADC101_PUB048M
About the Work
In the spirit of the trickster god he plays in the Marvel Cinematic Universe, Loki actor Tom Hiddleston "art directs" his own Entertainment Weekly digital cover. This shoot was meticulously storyboarded in advance, and expertly executed both behind the camera and in front, with Hiddleston reacting to cover elements that would not be added until post-production. After the shoot, EW's design and video teams seamlessly integrated the magazine's shapeshifting logo and cover lines to match Hiddleston's performance, creating a unique, innovative, and delightful live magazine cover that Loki fans could watch on repeat.
2022 Awards
Total Points: 3
Merit Honor
Credits
Publisher
Entertainment Weekly
Creative Director
Tim Leong
Photographer
Charlie Gray
Design Director
Jennie Chang
Deputy Design Director
Chuck Kerr
Head of Video
Kristen Harding
Photo Director
Michelle Stark
Senior Photo Editor
Alison Wild
Video Editor
Ethan Bellows
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