ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

Frame by Frame

Agency GIPHY / New York + Dark Igloo / Brooklyn

Client GIPHY



Annual ID


About the Work

Frame By Frame is a self-published, first of its kind, physical book that brings the magic of animation to the static page. Creatively driven by the concept of “Be Animated” — GIPHY’s mantra and mission statement — 35 international artists showcase what the phrase means to them in a way you’ve never seen before. The world’s first animated book of GIF art, Frame by Frame is a physical, limited edition publication that uses lenticular holograms, stickers, and image flips to translate 35 new animations via unique layouts and high quality prints of the work. Each page includes a QR code directing to a digital experience. The result is the ability to appreciate the intricate details present in a single frame of animation, along with the full, dynamic piece. Conceptually, the artists explore the renewal and development of creative energy and their individual perspectives during a period of collective transition. The resulting works reflect that same spirit: a spiral-bound object that pushes the printed page’s ability to convey motion.

2022 Awards

Total Points: 3

Merit Honor



Dark Igloo / Brooklyn

Internal / In-House Agency

GIPHY / New York

Art Director

Dave Franzese

Creative Director

Mark Miller


Kati Rehbeck


Cat Powell
Dani Newman
Jess Judkins

Book Design & Typography

Brooke Bamford
Tj Freda

Brand Strategy & Marketing

Simon Gibson

Site Development

Fuzzy Wobble

Web Design

Jake Longoria
Tj Freda

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