Universal EXPOs are extraordinary events where many countries gather to share with a vast audience the most significant features of their culture, geography, society, and economies. This type of exhibition generates an over-stimulating environment where every participant competes with the others, trying to call for attention with noteworthy architecture.

The KSA Pavilion deliberately avoids sinuous and over-complicated forms, difficult to apprehend by the visitors. Standing as a self-contained, prismatic volume, this distinctive landmark speaks of a solid, determined, trustworthy country. The beautifully crafted structure rises from the ground upwards, symbolizing a firmly grounded society with unlimited ambitions. The simplicity of its lines and its construction quality represent a culture that values beauty in the essence of things.

The building is a very recognizable statement for visitors, a point of attraction that sparks their interest to explore further. The Pavilion reaches for the sky, its facade opening like a large window into the future, reflecting the present. This welcoming gesture opens the path that leads visitors through the contents of the various exhibition areas.

A vast range of exhibition resources have been used to encompass the diversity of Saudi Arabia as the biggest country in the Middle East: a fully animated LED façade inclined over an interactive open plaza, large-scale curved screens to generate immersive environments, scenographic reproductions, state-of-the-art digital interactives, shootings in 22 natural locations covering 11.000 km, etc. The combination of traditional and fully contemporary exhibition techniques results in a mesmerizing visitor experience.