ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Spatial Design

Gardens can be anywhere.

Agency HEIMAT / Berlin + LOFT Studios / Berlin + Liesel Filmproduktion / Berlin

Client HORNBACH

Category

Spatial Design / Retail Design

Annual ID

ADC101_SPL012B

About the Work

Construction, concreting, and surface sealing are the reasons why our cities are becoming more hostile to nature – when they urgently need to become greener to stay sustainable. European DIY- and gardening superstore HORNBACH takes matters into its own hands and shows that nature doesn't have to be lost in cities – by turning their bleakest, most inhospitable areas into lush green spaces: With 5,000 plants and a complex irrigation system, HORNBACH transformed a bleak 13,400 sq ft concrete façade at one of Vienna’s busiest traffic junctions into a living, breathing biotope. And further turned forgotten places all over Europe – from subway entries to derelict cars – into blooming public gardens. Proving once and for all: gardens can be anywhere.

2022 Awards

Total Points: 9

Credits

Agency

HEIMAT / Berlin

Production Company

Liesel Filmproduktion / Berlin

Music / Sound Production Company

Loft Studios / Berlin

Chief Creative Officer

Guido Heffels
Matthias Storath

Creative Director

Marlon Fischer

Photographer

Nils Strehlow

Producer

Jan M. Scholz

Account Manager

Claudia Mauthner

Animation Supervisor

Julia Peyron

Management Supervisor

Frauke Bielefeldt

Social Media Director

Karó Oganesian

Sound Producer

Cerstin Cassidy

VFX Supervisor

Vladimir Krug

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