ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Spatial Design / Retail Design
Annual ID
ADC101_SPL012B
About the Work
Construction, concreting, and surface sealing are the reasons why our cities are becoming more hostile to nature – when they urgently need to become greener to stay sustainable. European DIY- and gardening superstore HORNBACH takes matters into its own hands and shows that nature doesn't have to be lost in cities – by turning their bleakest, most inhospitable areas into lush green spaces: With 5,000 plants and a complex irrigation system, HORNBACH transformed a bleak 13,400 sq ft concrete façade at one of Vienna’s busiest traffic junctions into a living, breathing biotope. And further turned forgotten places all over Europe – from subway entries to derelict cars – into blooming public gardens. Proving once and for all: gardens can be anywhere.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
HEIMAT / Berlin
Production Company
Liesel Filmproduktion / Berlin
Music / Sound Production Company
Loft Studios / Berlin
Art Director
Fabian Lange
Joaquin Aubele
Chief Creative Officer
Guido Heffels
Matthias Storath
Creative Director
Marlon Fischer
Editor
Jonas Schubert
Photographer
Nils Strehlow
Producer
Jan M. Scholz
Account Manager
Claudia Mauthner
Animation Supervisor
Julia Peyron
Management Supervisor
Frauke Bielefeldt
Social Media Director
Karó Oganesian
Sound Producer
Cerstin Cassidy
VFX Supervisor
Vladimir Krug
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