ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Natural water

Agency XI'AN GAOPENG / Xi'an

Client QUYUE


Package / Product

Annual ID


About the Work

QUYUE is a newly created natural mineral water brand. The client expects the packaging can present that the product derives from the natural water source in Mayang area of southern China. Therefore, so we created of Chinese landscape painting technique reproduce the natural landscape features of the region, and in them into the "natural water" calligraphy font, form a 360 degrees around the show, which increases the diversity of product display.

2022 Awards

Total Points: 21



Xi'an Gaopeng / Xi'an

Art Director

peng gao

Creative Director

peng gao


peng gao


Yan Liang Xu

Photo Editor

Long Yuan Zhang


peng gao

Related Awards





Follow Us