ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Advertising
Annual ID
ADC101_TYP011B
About the Work
Visually, the Bourbon world is typically dark, harsh and intimidating. To stand out from the category and reinforce our new ritual, visuals and cues aimed to capture the “magical hour” of light between 6-7pm, with silhouettes. Text treatments flipped b to 6 and t to 7, another subtle reminder to take 6ourbon 7ime. To help reinforce the ritual, sundial imagery was always positioned from 6-7. A bourbon-inspired color palette and clean treatments were used to evoke self-care and convey comfort.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Leo Burnett / Chicago
Client / Brand
Beam Suntory / Chicago
Production Company
Harbor / New York
Giannini Creative / Chicago
Music / Sound Production Company
Squeak E Clean / Marina Del Rey
Editorial Company
Optimus / Chicago
Media Distribution Company
Starcom / Chicago
Copywriter
Kadeem Roper
Executive Producer
Ashley Geisheker
Producer
Erica Johnson
Strategist
Sean Logan
Account Executive
Kyle Kotz
Senior Art Director
Kristen Walters
Senior Designer
Russ Eadie
Senior Producer
Christen James
Strategy Director
Lacey Gilbert
Associate Creative Director, Art
Kat Hale
Associate Creative Director, Copy
Blase Mnich
Chip Kelly
Chief Strategy Officer
Aki Spicer
Color Correction Company
Company 3 / New York
Creative Director (Art)
Matt McNulty
Rafael Beretta
Creative Director (Copy)
Ben Pfutzenreuter
Raphael Franzini
Creative Resource Director
Phoebe Alvarez
Data Analyst
Hanna Scurto
EVP, Account Director
Mark Burgess
EVP, Executive Creative Director
Adriano Matos
EVP, Head of Design
Alisa Wolfson
Global Chief Creative Officer of Leo Burnett Worldwide & Chief Creative Officer of Publicis Creative North America
Liz Taylor
Production Designer
Randy Rogers
Senior Strategist
Efrain Bahena
SVP Data Design & Analytics
Ellen Foster
VP, Account Director
Sarah Kaminsky
VP, Design Director
Kyle Poff
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