ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Zebra Beer

Agency SHENZHEN LINGYUN CREATIVE PACKAGING DESIGN CO.,LTD. / ShenZhen

Client Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Category

Package / Product

Annual ID

ADC101_TYP015B

About the Work

Zebra craft beer is a brand-new younger beer brand subordinate to kardenberg wine industry (China) Co., Ltd. The main characteristic products are: Belgian wheat, German wheat, whole wheat rag, milk Shitao, New England light Al, Longjing wheat, etc.
In addition to the obvious black-and-white stripes, in fact, the powerful pedaling of zebra is the key to its wild nature. Based on this observation, we have made the following new shapes. Change the shape of the bottom of the container, because the probability of drinking beer after freezing is higher. In the drinking process, with the temperature rise brought by the external environment, the seeping water stains can leave a unique mark on the desktop or table, so that people can firmly remember the name of this product. Digital symbols represent different tastes and make the product easy to identify.

2022 Awards

Total Points: 9

Credits

Design Firm

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Art Director

XiongBo Deng

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