ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Advertising
Annual ID
ADC101_TYP019M
About the Work
For centuries, New Orleans has been a cultural tourism mecca. People travel to this humble town from across the globe to walk its streets, eat its food, and dance to its music. As the pandemic has become more manageable, leisure tourism has returned, but business meetings and conventions – which make up the bulk of the annual tourism spend – have not.
New Orleans & Company (the city’s convention, meeting, and leisure tourism marketer) needed meeting planners to consider New Orleans as business destination when largescale meetings and conventions return. The city needed to stand out from similar competitors like Nashville, Charlston, and Charlotte.
Most meeting planner ads look the same – stock shots of people enjoying dinner, a convention center at sunset, and so on. New Orleans & Company wanted to treat its target audience like an old friend, by reminding them of the hospitality New Orleans has to offer, and the attention to detail they can expect. We altered photographs of iconic New Orleans hospitality elements – like instruments, architecture, and food – to spread our message. New Orleans is Built to Host.
New Orleans & Company (the city’s convention, meeting, and leisure tourism marketer) needed meeting planners to consider New Orleans as business destination when largescale meetings and conventions return. The city needed to stand out from similar competitors like Nashville, Charlston, and Charlotte.
Most meeting planner ads look the same – stock shots of people enjoying dinner, a convention center at sunset, and so on. New Orleans & Company wanted to treat its target audience like an old friend, by reminding them of the hospitality New Orleans has to offer, and the attention to detail they can expect. We altered photographs of iconic New Orleans hospitality elements – like instruments, architecture, and food – to spread our message. New Orleans is Built to Host.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
360i / New York
Design Firm
There Is Studio
Client / Brand
New Orleans & Company / New Orleans
Art Director
Jorge Diaz
Copywriter
Emmanuel Rocha
Creative Director
Andrew Hunter
Doug Murray
Digital Artist
Sean Freeman
Executive Creative Director
Devon Hong
Michael Schachtner
Executive Producer
Carly Salaman
Illustrator
Sean Freeman
Typographer
Eve Steben
Account Director
Pj Sibille
Associate Producer
Jessica Ryle
Design Director
Brian Gartside
Senior Designer
Sophia Del Plato
Senior Producer
Adrienne Darnell
Strategy Director
Maggie Walsh
CEO
Stephen Perry
SVP, Integrated Production
Carissa Ranelycke
SVP/CMO
Mark Romig
US Chief Creative Officer
Menno Kluin
VP Business Affairs
Linda Ferrara
VP Marketing & Special Projects
Jeremy Cooker
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