ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Digital
Annual ID
ADC101_TYP021M
About the Work
We provide over 70 different Internet services, such as a cash-back and e-book. Rakuten IDs are more than 100 million (as of 2021), analytical data based on those IDs, alone represents an enormous amount of data. In UNLIMITED SPACE, the world of our data, which shapes our daily lives, is connected with the shapes of our bodies. UNLIMITED SPACE is an interactive installation that integrates 2D typography of large-scale online data and 3D capture of dynamic body motion. On entering the space, in an immediate response to movements, words taken from trending searches in online services are projected onto the walls, arranged to take the form of each individual’s body shape. The goal is to connect the real world of customers with the intangible world of data.
2022 Awards
Total Points: 3
Merit Honor
Credits
Client / Brand
Rakuten Design Lab / Rakuten Group, Inc. / Tokyo
Art Director
Kashiwa Sato
Creative Director
Kashiwa Sato
Designer
Hiroki Kawaue
Producer
Akihiro Suzuki
Engineer
Tomoyuki Mukasa
Project Manager
Tomoyo Tanzawa
Technical Director
Kazuki Sawaki
Motion Graphic
Taro Ishikawa
Music
Taro Ishida
Production Director
Miki Ishiai
Supervisor
Yugo Nakamura
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