ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Unlimited Space

Agency Rakuten Design Lab / Rakuten Group, Inc. / Tokyo

Client Rakuten Group, Inc.



Annual ID


About the Work

We provide over 70 different Internet services, such as a cash-back and e-book. Rakuten IDs are more than 100 million (as of 2021), analytical data based on those IDs, alone represents an enormous amount of data. In UNLIMITED SPACE, the world of our data, which shapes our daily lives, is connected with the shapes of our bodies. UNLIMITED SPACE is an interactive installation that integrates 2D typography of large-scale online data and 3D capture of dynamic body motion. On entering the space, in an immediate response to movements, words taken from trending searches in online services are projected onto the walls, arranged to take the form of each individual’s body shape. The goal is to connect the real world of customers with the intangible world of data.

2022 Awards

Total Points: 3

Merit Honor


Client / Brand

Rakuten Design Lab / Rakuten Group, Inc. / Tokyo

Art Director

Kashiwa Sato

Creative Director

Kashiwa Sato


Hiroki Kawaue


Akihiro Suzuki


Tomoyuki Mukasa

Project Manager

Tomoyo Tanzawa

Technical Director

Kazuki Sawaki

Motion Graphic

Taro Ishikawa


Taro Ishida

Production Director

Miki Ishiai


Yugo Nakamura


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