ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Lettering
Annual ID
ADC101_TYP025M
About the Work
QUYUE is a newly created natural mineral water brand. The client expects the packaging can present that the product derives from the natural water source in Mayang area of southern China. Therefore, so we created of Chinese landscape painting technique reproduce the natural landscape features of the region, and in them into the "natural water" calligraphy font, form a 360 degrees around the show, which increases the diversity of product display.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Xi'an Gaopeng / Xi'an
Art Director
peng gao
Creative Director
peng gao
Designer
peng gao
Illustrator
Yan Liang Xu
Photo Editor
Long Yuan Zhang
Typographer
peng gao
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