ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Package / Product
Annual ID
ADC101_TYP028M
About the Work
This Pu'er tea is made of Yunnan ecological tea leaves and processed with traditional manual charcoal baking technique. The customer expects that the design can reflect the product superiority and characteristics of "natural ecology + charcoal fire baking". We summarize these characteristics in one sentence, Built on the Ideographic hieroglyphics of Chinese, will representing representing "natural ecology"ideography graphic symbols (they can be used individually or split), Adopt laser carbonization engraving on plant deciduous leaves and leaf sheaths ( bamboo shoot hulls, areca-nut leaf sheath, linden leaves, lotus leaves and tea leaves)，which are completely natural, renewable, 100% biodegradable, reutilization (outer box) , printing without ink with zero pollution.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Xi'an Gaopeng / Xi'an
Art Director
peng gao
Creative Director
peng gao
Designer
peng gao
Photographer
Mao Sheng Wang
Typographer
peng gao
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