ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Offer of Admission Guangzhou Academy of Fine Arts

Agency Tian

Client Guangzhou Academy of Fine Arts

Category

Use of Typography

Annual ID

ADC101_TYP040M

About the Work

Appearing at the entrance of the store, the words WELCOME scrolling on the LED screen are a warm greeting to new customers. I wanted to use this sentiment in the design of the admission letter of GAFA. The passionate dotted text, scrolling on the welcome material, this makes the static font present a dynamic effect on the print media. The content of the internal material is set on the surface, thus creating the feeling of information rapidly passing by, and the interplay of text movement and stillness is like a moment of time freeze. The whole admission letter is wrapped in layers, and after opening the outer package, the inner box made of acrylic material is shown. The fluorescent color is like a flashing LED light board in front of the store at night. The easy "Hi" is an affectionate welcome, more like a fated chance encounter. The entire acceptance letter includes an envelope, a message, a certificate, admissions materials, as well as a badge and a tote bag. We put these products together and organized them in a uniform size in an acrylic square box, which is neat and abundant.

2022 Awards

Total Points: 3

Merit Honor

Credits

Freelancer

Tian Bo

Related Awards

 

 

 

 

Follow Us