ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Experiential Design

Illegal Classroom

Agency MULLENLOWE SSP3 / Bogota + Macarena / Bogota

Client AB InBev / Pony Malta

Category

Design for Good / Experiential Design

Annual ID

ADC101_DFG001G

About the Work

According to the UN, the 70% of the children in scholarship age doesn’t have access to virtual classes due lack of internet connections, this problem left more than 300 thousand children out of school in 2020 and although bars, restaurants and malls have already opened their doors for public, schools are still closed.

2022 Awards

Total Points: 45

Credits

Agency

MullenLowe SSP3 / Bogotá

Production Company

Macarena / Bogota

Executive Creative Director

Diego Muñoz
Juan David Pardo

Account Director

Fabiana Manzi

Account Executive

Olivia Zea

Brand Manager

Natalia Perez

Chief Executive Officer

Francisco Samper

Planner

Laura Torres

Chief Business Officer

Jose Manuel Hoyos

Digital Director

Jennifer Boshell

Marketing director

Juan Alonso Torres

Planning Director

Carolina Mejía

Production Director

José Vicente Altamar

Productor

Diego Cano

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