ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design


Agency ZHIHUA + Shanghai Version Design Group / Shanghai

Client Yoseido


Beauty / Cosmetics / Personal Care / Series

Annual ID


About the Work

The core ingredient of the product is birch sap, so the appearance of the birch tree becomes the inspiration for the design. We decompose the product ingredients into thin outlines, and add bumps to the bottle cap to express the extraction process of birch sap, which also brings birch tree association to consumers. To express product highlights in a precise way, the body of bottle uses comfortable and skin-friendly materials, reflecting the smoothness of the cured skin. The minimalist design brings a beautiful posture to the product and realizes a brand-new design language of the brand.

2022 Awards

Total Points: 45


Design Firm

shanghai version design group / shanghai


zhihua he

Art Director

zhihua he


zhihua he

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