Apple celebrated the holiday season by announcing the all-new AirPods Pro and its audio sharing feature. Hence “Airpods Pro: Share The Joy,” edited by Joe Guest which focuses on the popular new feature. Notably, the commercial sees direction by Juan Cabrel, who’s nominated for the Outstanding Directorial Achievement in Commercials at 2023 Directors Guild of America. Joe’s edit provides a winter holiday feel through a series of dancing, parkour and an avalanche of special effects to help promote the upcoming holiday season.