ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
THE GLITCH
Agency BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Satélite audio / São Paulo
Category
Craft in Video / Editing
Annual ID
ADC102_ADV039S
About the Work
Alzheimer’s effects have been described as glitches in the patient’s brain.
It’s a disease for which no cure exists yet, but research may find one.
To raise donations for this cause, we partnered up with neuroscientists and created a film based on patients’ and relatives’ real-life experiences.
It combines “data moshing” editing effects with a first-person POV, putting the viewer in the shoes of a patient, letting them experience a life with Alzheimer that gets more confusing and unsettling with every glitched moment that passes.
Alzheimer is a glitch. Help find a fix.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
BBDO Group Germany GmbH / Duesseldorf
Client / Brand
Alzheimer Forschung Initiative e.V. / Duesseldorf
Production Company
Caviar Film / Mechelen
Satélite Áudio / São Paulo
Art Director
Daniel Tolentino
Marco Serra
Copywriter
Marcos Alves
Tobias Hecking
Chief Creative Officer
Kristoffer Heilemann
Jonathan Deeb
Till Diestel
Creative Director
Pedro Americo
Director
Pedro Giomi
Editor
Rami D'Aguiar
Executive Creative Director
Rod Henriques
Executive Producer
Eva Van Riet
Sound Designer
Beto Araújo
Hurso Ambrifi
Kito Siqueira
1st Camera Assistant
Jesper Rey
1st Director Assistant
Thuline De Brauwer
2nd Camera Assistant
Giel Dhaenens
2nd Director Assistant
Joël Domingos
Assistant Stylist
Tim Claessens
Color Grading
Marla Grading
DoP
Willem Jones
Grader
Fernando Lui
HEAD OF ART
Hugo Moura
Location Manager
Tom Geerits
Make-up Artist
Winke Walschap
Producer post-production
Jelle Robbeets
Katia Renson
Production Trainee Assistant
Nathan Everaerts
VFX Artist
Elke D’haese
Robin De Praetere
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