ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

The Gentle Giant

Agency R/GA US

Client Ad Council, Love Has No Labels


Craft in Writing / TV / Film / Video

Annual ID


About the Work

For seven years, #LoveHasNoLabels addressed bias in America, but come 2022, the nation had become so polarized that no amount of facts or logic could ever cut through. So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.

2023 Awards

Total Points: 9



R/ga Us

Production Company

Smuggler / New York

Chief Creative Officer

Shannon Washington
Tiffany Rolfe


Jacob Plasse

Creative Director

Jj Lim
Kelly Bayett


Andre Muir

Executive Creative Director

Fernando Hernandez

Associate Creative Director

Corey Thorn
Rowan Mansfield

Design Director

Pawel Rokicki

Head of Production

Alex Hughes

Sound Design

One Thousand Birds / New York

assistant editor

Dominique Machain

Business Affairs

Marissa Burnett


Blacksmith / New York


Mikey Pehanich


Cabin Edit / New York

Executive Director, Business Affairs

Lynda Blaney-Smith

Executive Director, Content Production

Chris Detoy

Executive Production Director

Jeff Skutnik


Shape + Light / Los Angeles

Group Account Director

Carmen Cramer

Managing director

Maggie Maede


Barking Owl / New York

Post producer

Andrea Cantor

Senior Content Producer

Lauren Powzyk

Senior Content Producer, Art

Yassmina Fandi


Vitor Rossellini

Sound Design/Mix

Hayley Livingston

VP, Managing Director

Kelli MacDonald

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