ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

Chupa Chups XXL - More to Explore


Client Chupa Chups


Out of Home / Poster - Series

Annual ID


About the Work

Insight: By expanding their four most iconic lollipop flavors into XXL size, Chupa Chups proved that exploring new dimensions of taste doesn’t have to be rocket science. Their new range sparked excitement among lollipop-lovers around the globe and longed for captivating visuals out of this world, to embody the joy of longer lasting lollipop delight the Chupa Chups way. Idea: In order to address the actual dimensions of the Chupa Chups’ XXL range, we take off to mouthwatering realms from outer space and turn the four flavors into the majestic planets Apple, Cola, Strawberry and Tutti Frutti. Giving the mesmerizing visuals the space they deserve, ultra landscape formats make the product the star of the imagery and embrace every microscopic detail: from surface to air bubbles and translucent gum core. Execution: Celebrating the unique color scheme, surface quality and inner life of each lollipop, carefully crafted close-ups reveal a stunning, unseen perspective on the well-known classics and excite taste tourists all around planet earth. The playful imagery merges the experience of longer lasting taste and the resulting state of contemplation perfectly, rounded off with the iconic logo and the tagline “More to Explore”, that are additionally forming the distinctive lollipop shape.

2023 Awards

Total Points: 3

Merit Honor




Media Distribution Company


Chief Creative Officer

Alex Schill
Till Diestel

Art Direction

Mirjam Olga Strzata

Creative Strategist

Maximilan Schöngen

Director Creatvie Media

Sabrina Duchow

Global Head of Art

Michael Wilk

Managing Partner

Florian Klietz

Production Company / Illustration / Photography

Illusion CGI Studio / Bangkok

Senior Client Consultant

Jan Stapf

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