ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

The Singularity

Agency Squarespace + Smuggler / Los Angeles + Q Department / New York + Final Cut / New York

Client Squarespace

Category

Integrated / Traditional

Annual ID

ADC102_ADV069M

About the Work

Squarespace is a website that makes websites. This realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.

In addition to a 30 second ad that ran on the Super Bowl, with a longer 90 second cut available online, we also built out the mythology of the “website that makes websites” through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website where Adam Driver’s disembodied head helps you choose a your very own Squarespace starting point.

2023 Awards

Total Points: 3

Merit Honor

Credits

Internal / In-House Agency

Squarespace

Production Company

Smuggler / Los Angeles

Music / Sound Production Company

Q Department / New York
Heard City

Post Production Company

Final Cut / New York
Black Kite

Art Director

Alex Thompson

Copywriter

Pepe Hernandez

Creative Director

Mathieu Zarbatany

Designer

Wan Kang

Editor

Sarah Harvey

Motion Designer

Christina Lu
Videl Torres

Photographer

Spencer Blake

Design Director

Satu Pelkonen

Developer

Siman Li

Head of Production

Erica Kung

Senior Designer

Ryan Carrel
Zoonzin Lee

Business Affairs

Kiersten Bergstrom-Pavlik
Michelle Crane

CCO

David Lee

CEO, Copywriter

Anthony Casalena

Design Lead

Albert Chang

Production Designer

Alex Tutelian

SENIOR PRODUCER

Marisa Wasser
Sion Prys
Wes Falik

Senior Retoucher

Derek Kalisher
Sara Barr

Staff Photographer

Craig Reynolds

VP, Creative

Ben Hughes

Web Development

Active Theory

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