ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Out of Home / Print / Electronic Billboard - Series
Annual ID
ADC102_ADV073M
About the Work
Petition C190, initiated by German actress and activist Ursula Karven, aims to enforce a law to protect against sexism in the workplace. Because unfortunately even in 2022 sexist comments and harassment are still frequent in Germany. So, every signature of the Petition C190 brings the country closer to the goal of eliminating its serious problem of sexism. Fighting sexism with sexism, this awareness campaign inspired people to sign the Petition C190: Digital billboards confronted Germany with typical, sexist statements. These phrases were covered bit by bit with digital signatures until they were no longer visible. Because every single signature counts, every person is a relevant member of the target group. That is why public spaces were chosen to place the billboards in order to be easily accessible for everyone to sign. Via QR code, people could instantly sign the petition and join the movement. The campaign gained a total of 91.6 million media impressions, over 100,000 signatures have already been collected and amazingly the new government has even included the issue in its coalition agreement!
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
thjnk ag / Hamburg
thjnk München GmbH
Production Company
Stereo Films
Animator
Ivo Silveira
Chief Creative Officer
Armin Jochum
Creative Director
Dimitrios Arampatzioglou
Georg Baur
Torben Otten
Executive Creative Director
Florian Weber
Hans-Peter Sporer
Producer
Benjamin Calcott
Henning Körner
Strategist
Daniel Neye
Lukas Hartmann
Account Director
Ricarda Hoffmann
Account Manager
Nina Rogge
Creative Management
Sophie Körber
Creative Producer
Hendrik Raufmann
Digital Supervisor
Tim Jessulat
Managing Director Account
Thomas Canzar
Project Coordinator
Rüdiger Humml
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