ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Video / Direction - Single
Annual ID
ADC102_ADV075M
About the Work
Each and every decision on the film was made by a woman–from the direction, to the photography, to the soundtrack. We needed a 100% female POV to ensure the most authentic story was being told. And, our diverse crew was made up entirely of Black and Latinx people. We filmed in 35mm to capture the raw nature of craving and pleasure with warmth and depth, bringing the natural female experience of an orgasm to life in a truly crafted way. Because natural environments, like forests, bodies of water, and cliffs, played such an important role in the story, the selection of locations and the time of day we chose to film were crucial. Direction also played a fundamental role as it relied on the actings’ ability to convey the building of a journey from denial to pleasure through the narrative, in a way that was not deemed explicit or pornographic
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Klick Health / Toronto
Production Company
The Youth / Brazil
Music / Sound Production Company
Jamute / Brazil
Freelancer
Yuca
Chief Creative Officer
Rich Levy
Executive Creative Director
Bernardo Romero
Group Creative Director
Amy Fortunato
Andrea Bistany
Executive Creative Producer
Laura Denham
Music & Sound
James Pedrozo Pinto
Marcos Vaz
Supervising Creative Producer
Jen Martin
VP, Business Affairs - Creative Production
Tamika Knight
VP, Supervising Creative Producer
Jim Chestnutt
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