ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

There's Nothing Comic About Dyslexia

Agency INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Client Dyslexia Scotland


Design for Good / Advertising - Single

Annual ID


About the Work

Despite its dyslexia-friendly nature, Comic Sans is the most hated font in the world. The latter can be accredited to the design industry, with every designer in the world calling for the wonky font’s ban. So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time. The “There’s Nothing Comic About Dyslexia” campaign concludes with renowned designer Daniel Brokstad revealing a highly variable typeface designed to prove this isn’t an impossible task and that beauty and functionality do not have to be mutually exclusive.

2023 Awards

Total Points: 3

Merit Honor



INNOCEAN Berlin / Berlin

Design Firm

Brokstad Studio / New York

PR / Marketing Agency

BOT Inc. / Brighton

Client / Brand

Dyslexia Scotland

Music / Sound Production Company

DaHouse Audio / Berlin

Media Distribution Company

Havas Media / London

Executive Creative Director

Ricardo Wolff

Associate Creative Director

Andrés Andrade
Anna Berlin
Marcelo Pignatari

Senior Copywriter

Noha Fahmy

Senior Designer

Julia Sachse

Business Director

Mark Preston


Jonathan Hill

Design & Creative Direction

Daniel Brokstad

European Chief Creative Officer

Gabriel Mattar


Maso Heck

Junior Designer

János Hunor Vári
Nika Belskaia

Photographer Stills

Ragnar Schmuck

public relations

Ellie Botwood

Senior Strategist

Odile Breffa

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