ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Advertising - Single
Annual ID
ADC102_ADV076M
About the Work
Despite its dyslexia-friendly nature, Comic Sans is the most hated font in the world. The latter can be accredited to the design industry, with every designer in the world calling for the wonky font’s ban. So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.
The “There’s Nothing Comic About Dyslexia” campaign concludes with renowned designer Daniel Brokstad revealing a highly variable typeface designed to prove this isn’t an impossible task and that beauty and functionality do not have to be mutually exclusive.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
INNOCEAN Berlin / Berlin
Design Firm
Brokstad Studio / New York
PR / Marketing Agency
BOT Inc. / Brighton
Client / Brand
Dyslexia Scotland
Music / Sound Production Company
DaHouse Audio / Berlin
Media Distribution Company
Havas Media / London
Designer
Elise Chastel
Paula Santos
Executive Creative Director
Ricardo Wolff
Producer
Valeria Preisler-Vogel
Associate Creative Director
Andrés Andrade
Anna Berlin
Marcelo Pignatari
Senior Copywriter
Noha Fahmy
Senior Designer
Julia Sachse
Business Director
Mark Preston
CHIEF OPERATING OFFICER
Jonathan Hill
Design & Creative Direction
Daniel Brokstad
European Chief Creative Officer
Gabriel Mattar
HEAD OF ART
Maso Heck
Junior Designer
János Hunor Vári
Nika Belskaia
Photographer Stills
Ragnar Schmuck
public relations
Ellie Botwood
Senior Strategist
Odile Breffa
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