50% of people globally believe the world has been forever changed by the Covid-19 pandemic. As people intentionally seek ways to recalibrate and prioritize their lives to put what truly matters first, Mastercard is fueling renewal by asking people to share what’s Priceless to them. This is a rare opportunity for everyone around the world to think about the positive impact they make, the passions they pursue, and how they can seek joy in their everyday. To inspire everyone to share their own Priceless stories, Mastercard asked futbol legend Lionel Messi to share his incredible journey. In this film, we used neural rendering, an AI based technique, to create a younger version of Messi to tell the story of what is Priceless to him: futbol. Strategically launching during the UEFA Champions League Final, the film inspired futbol fans everywhere to reconnect and reevaluate what’s Priceless to them. The film was translated into 12 languages and launched in over 20 markets, reaching 87.3M users; becoming one of Lionel Messi’s most engaging brand posts to date.