ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising


Agency Klick Health / Toronto + Jamute / Brazil + The Youth / Brazil + YUCA

Client podHER


Craft in Video / Sound Design

Annual ID


About the Work

Thirst is a short film about sexual equality that outsmarts social media censorship using sound metaphors that cannot be flagged or hidden by A.I. In our film, water represents female pleasure, and we use water sounds in a variety of ways to tell the story of a woman on a journey from denial to the full embrace of her sexual freedom. From a bathtub dripping, to a man gulping down a glass of water, to waves crashing in the ocean, sound brings us on her journey. Throughout the film, the sounds of her breathing increase, building to the crescendo, as she finally reaches climax. We also re-created Nina Simone's iconic song "I wish I knew how it would feel to be free," based on sound patterns that mimic the cadence of the female orgasm, flowing through each stage until reaching climax. The song's lyrics spoke to women's craving and desire for sexual equality in the face of constant censorship and denial. With the smart use of the sound metaphors to convey our message, the film hasn’t been blocked or flagged by A.I. to date and continues fighting against sexist censorship. We’re already seeing the positive momentum this impactful film has ignited. After releasing the film, Meta issued advertising policy changes to finally allow sexual health, wellness, and

2023 Awards

Total Points: 3

Merit Honor



Klick Health / Toronto

Production Company

The Youth / Brazil

Music / Sound Production Company

Jamute / Brazil



Chief Creative Officer

Rich Levy

Executive Creative Director

Bernardo Romero

Group Creative Director

Amy Fortunato
Andrea Bistany

Executive Creative Producer

Laura Denham

Music & Sound

James Pedrozo Pinto
Marcos Vaz

Supervising Creative Producer

Jen Martin

VP, Business Affairs - Creative Production

Tamika Knight

VP, Supervising Creative Producer

Jim Chestnutt

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