ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Direct / Digital - Single
Annual ID
ADC102_ADV093M
About the Work
Millions of people around the world are denied access to independent journalism. Reporters Without Borders (RSF) sought to challenge this with insight: Even where the media gets strictly controlled – the lotteries always make the news. So, Reporters Without Borders (RSF) decided to highjack them. To bypass state censorship RSF turned the lottery numbers into an access code for journalism on Twitter, the world’s number one social media platform for journalists. By embedding the current lottery numbers into Twitter accounts with independent information, people could simply type the numbers in the Twitter search bar and the truth would show up. Even if an account gets blocked the numbers cannot get censored and provide overarching access that stays valid on multiple accounts. Making sure to always stay one step ahead of censorship.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Ddb Group Germany
Music / Sound Production Company
DaHouse Audio
Art Director
Amaia Sarriguren
Joana Vinheiro
Copywriter
Nicole Schneewind
Chief Creative Officer
Diana Sukopp
Tim Wettstein
Composer
Wonder Bettin
Creative Director
Bruno Damiao
Thomas Koch
Creative Technologist
Pavel Larionov
Director
Anna Moll
Editor
Sascha Gerlach
Executive Creative Director
Christof Deutscher
Patrik Lenhart
Executive Producer
Larissa Miranda
Producer
Lucas Mayer
Max Michel
Project Manager
Diogo Borges
Account Manager
Thui Le Hoang
Chief Marketing & Operations Officer
Jemima Monies
Creative Excellence Manager
Edward Jasion
Digital Creative Lead
Saurabh Kakade
Digital Designer
Hernán Lozano Guerrero
Digital Innovation Studio
Hyperinteractive / Hamburg
DoP
Constanze Schmitt
Film Production
Molle&Korn GmbH / Berlin
Global Chief Marketing & Communications Officer
Donna Tobin
Global Head of Marketing
Lindsay Bennett
Global Social Media Manager
Marianna Eboli
Innovation Director
Dieter Pries
Journalist & Web3 Native@
Samuel He
Lead Developer
Maxim Pries
Managing director
Susanne Plümecke
Peter Johannes
Mix & Master
Rodrigo Deltoro
Motion Design
Daniel Siegl
PR
Callum McLean
Jesica Hartley
Jessica Fuchs
PR Director
Rachel Geraghty
Senior Art Director / Project Lead
Sandro Heierli
Senior Copywriter / Project Lead
Tobias Natterer
Singer
Luciana Paes
Visual Designer
Judith Freiberger
Web3 & NFT Advocate
Amarnath Jayanti
Web3 & Security Advocate
Siddhant Shrivastava
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