ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation / Promotional Materials
Annual ID
ADC102_ADV095M
About the Work
In Quebec, 10% of births are premature and yet few people know about the issue. Préma-Québec, an organization that supports parents of preemies, wanted to raise awareness of just how fragile and tiny these infants are. To do this, they created a book weighing 1.8 pounds, the average weight of a very premature baby. The book, whose jacket gently wraps a newborn on its cover, contains a collection of four children’s stories. In order to achieve the desired weight, every detail had to be carefully considered: the number of pages, the type of paper, the size and even the ink coverage.
A campaign then announced with great fanfare that the book would arrive early, just like a premature baby.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Lg2
PR / Marketing Agency
Alinéa / Montreal
Client / Brand
Préma-Québec / Montreal
Production Company
Gorditos / Montreal
Music / Sound Production Company
Circonflex / Montreal
Media Distribution Company
Touché! / Montreal
Publisher
Les Éditions de la Bagnole / Montreal
Art Director
Marc Guilbault
Tiana Rica
Chief Creative Officer
Marc Fortin
Luc Du Sault
Creative Director
Frederic Tremblay
Élise Cropsal
Geneviève Langlois
Odile Archambault
Designer
Sophie Valentine
Director
Nicolas Monette
Director of Photography
Gabriel Brault-Tardif
Editor
Olivier Binette
Executive Creative Director
Geneviève Langlois
David Kessous
Producer
Véronique Poulin
Author
Audrey Borduas
Guillaume Corbeil
Simon Boulerice
Stéphanie Lapointe
Project Manager
Rosemarie St-Amand
Account Services
Marie-Julie Cossette
Sarah-Maude Raymond
Samuel Bouffard
Simon Boisvert
Agency Production
Isabelle Fonta
Melanie Bruneau
AGENCY PRODUCTION, PRINT
Louis Dorval
Geneviève Demers
Mélissa Brisson
Coordinator
Sophie Deschênes
Engineering
Tanguy Meunier
General Manager
Ginette Mantha
GENERAL MANAGER GROUPE VILLE-MARIE LITTÉRATURE
Martin Balthazar
Mac Artist
Julie Hotte
Marketing and Communications Director
Sophie Chaloux
Marketing Coordinator
Daphné Pilon
Media Director
Gabrielle Côté
Media Strategist
Alexandra Lafontaine
Motion Design
Antoine Hallé
Elisa Ferreira
Jean-Philippe Guy
PROJECT MANAGEMENT, PRODUCTION
Emmanuelle Gauthier-Laquerre
Vice-President, Account Services
Marie-Christine Cayer
Julie Pilon
VICE-PRESIDENT, EXCUTIVE CREATIVE DIRECTOR
Nicolas Baldovini
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR
Marilou Aubin
Vice-President, Strategy
Sophie-Annick Vallée
Related Awards
