ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
We’re with our hero.
We’re seeing through his eyes.
There are rules to shooting POV.
Most people don’t obey them, but we will.
Except when we don’t.
When you look with both eyes it’s like a 35mm lens.
When you look with one it’s like a 50mm.
The best way to judge is to literally lift the camera to your eye,
And see which lens recreates your vision most accurately.
And of course, perspective is more than just vision.
We harness a deeper sense of seeing through a person’s vision.
So at the beginning, at the party, we’re seeing a narrower field.
It’s claustrophobic, penned in.
Then gradually, our field begins to widen out.
As our hero starts to refocus, getting back to his full vision.
And this will be so subtle, it’s something the viewer just feels on a subconscious level.
Also, while we’re seeing everything from the hero’s POV…
sometimes we pull the rug out.
Sometimes it goes dreamlike, surreal.
Dropping 30 stories down a stairwell,
then landing on the ground and walking away like nothing happened.
We keep the viewer on their toes, questioning what’s real, like any good film experience.
2023 Awards
Total Points: 3
Merit Honor
Credits
Production Company
Love Song / Los Angeles
Art Director
Kelechi Mpamaugo
Copywriter
Chris Chance
Chief Creative Officer
Julia Neumann
Composer
Matthew O'Malley
Creative Director
Kelly Bayett
Director
Aus Taylor
Marleaux Desire
Director of Photography
Norm Li
Editor
Matt Carter
Executive Producer
Deannie O'Neil
Ashley Benton
Sarah Roebuck
Hadi Dahrouge
Group Creative Director
Hunter Hampton
Jeph Burton
Music Supervisor
Lauren Wilson
Producer
Elise Tyler
Michael Dart Wadsworth
Sound Designer
Gus Koven
Account Director
Danielle Rivera
Account Supervisor
Jessica Levy
Associate Producer
Brittany Franklin
Business Affairs Manager
Joe Bringuier
Casting Director
Elise Tyler
Design Director
Shaung Wan
Senior Designer
Hannah Lo Bello
Stylist
Astrid Gallegos
1st AD
Frankie Pagnotta
assistant editor
Hannah Wederquist-Keller
Aaron Castro
Assistant Mixer
Mikayla Petersen
Associate Design Director
Gonzalo Hergueta
CG Artist
Alvaro Moreira
Dan Karp
Chief Creative Officer/Founder
Jan Jacobs
Leo Premutico
Color Producer
Cassidy Conway
Colourist
Joseph Bicknel
Commercial Coordinator
Phoenix Lawton
Creative Lead
Alfonso Ruiz
Zack Browne
Mike Jurasits
Director of Business Affairs
Alesa Blanchard Nelson
Directors Assistant
Phil Miller
Founder/Managing Partner
Kelly Bayett
Group Account Director
Sam McCallum
Head Of Production
Paige Kauffman
Penny Ensley
Head of Production, Short Form
Kevin Breheny
Interim Head of Production
Tina Diep
Junior Designer
Isabel Connelley
Managing director
Justin Brukman
Managing Partner/Executive Producer
Kelly Bayett
Mixer
Stuart St. Vincent Welch
Partner
Daniel Wolfe
Post Cooridnator
Jay Rubin
Post Supervisor & On Set Supervisor
Vincent Blin
President
Bryan Yasko
President & CEO
Stefan Sonnenfeld
Production Designer
Andrew Clark
Production Supervisor
Kevan Dirinpour
Senior Art Buyer
Deanna Nolasco
Senior Executive Producer
James Dean Wells
SENIOR PRODUCER
Riley Carithers
Sr. Color Producer
Liza Kerlin
SVP, Global Advertising & Sales
Ashley McKim
VFX Artist
Stephen Grimm
VFX Producer
Spencer Patzman
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