ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

Remember The Why

Agency Love Song / Los Angeles

Client Adidas


Craft in Video / Direction - Single

Annual ID


About the Work

We’re with our hero. We’re seeing through his eyes. There are rules to shooting POV. Most people don’t obey them, but we will. Except when we don’t. When you look with both eyes it’s like a 35mm lens. When you look with one it’s like a 50mm. The best way to judge is to literally lift the camera to your eye, And see which lens recreates your vision most accurately. And of course, perspective is more than just vision. We harness a deeper sense of seeing through a person’s vision. So at the beginning, at the party, we’re seeing a narrower field. It’s claustrophobic, penned in. Then gradually, our field begins to widen out. As our hero starts to refocus, getting back to his full vision. And this will be so subtle, it’s something the viewer just feels on a subconscious level. Also, while we’re seeing everything from the hero’s POV… sometimes we pull the rug out. Sometimes it goes dreamlike, surreal. Dropping 30 stories down a stairwell, then landing on the ground and walking away like nothing happened. We keep the viewer on their toes, questioning what’s real, like any good film experience.

2023 Awards

Total Points: 3

Merit Honor


Production Company

Love Song / Los Angeles

Art Director

Kelechi Mpamaugo


Chris Chance

Chief Creative Officer

Julia Neumann


Matthew O'Malley

Creative Director

Kelly Bayett

Director of Photography

Norm Li


Matt Carter

Group Creative Director

Hunter Hampton
Jeph Burton

Music Supervisor

Lauren Wilson

Sound Designer

Gus Koven

Account Director

Danielle Rivera

Account Supervisor

Jessica Levy

Associate Producer

Brittany Franklin

Business Affairs Manager

Joe Bringuier

Casting Director

Elise Tyler

Design Director

Shaung Wan

Senior Designer

Hannah Lo Bello


Astrid Gallegos

1st AD

Frankie Pagnotta

assistant editor

Hannah Wederquist-Keller
Aaron Castro

Assistant Mixer

Mikayla Petersen

Associate Design Director

Gonzalo Hergueta

CG Artist

Alvaro Moreira
Dan Karp

Chief Creative Officer/Founder

Jan Jacobs
Leo Premutico

Color Producer

Cassidy Conway


Joseph Bicknel

Commercial Coordinator

Phoenix Lawton

Creative Lead

Alfonso Ruiz
Zack Browne
Mike Jurasits

Director of Business Affairs

Alesa Blanchard Nelson

Directors Assistant

Phil Miller

Founder/Managing Partner

Kelly Bayett

Group Account Director

Sam McCallum

Head Of Production

Paige Kauffman
Penny Ensley

Head of Production, Short Form

Kevin Breheny

Interim Head of Production

Tina Diep

Junior Designer

Isabel Connelley

Managing director

Justin Brukman

Managing Partner/Executive Producer

Kelly Bayett


Stuart St. Vincent Welch


Daniel Wolfe

Post Cooridnator

Jay Rubin

Post Supervisor & On Set Supervisor

Vincent Blin


Bryan Yasko

President & CEO

Stefan Sonnenfeld

Production Designer

Andrew Clark

Production Supervisor

Kevan Dirinpour

Senior Art Buyer

Deanna Nolasco

Senior Executive Producer

James Dean Wells


Riley Carithers

Sr. Color Producer

Liza Kerlin

SVP, Global Advertising & Sales

Ashley McKim

VFX Artist

Stephen Grimm

VFX Producer

Spencer Patzman

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