ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation / Promotional Materials
Annual ID
ADC102_ADV113M
About the Work
This Halloween, Uber Eats joined forces with 'Nope' star Keke Palmer to deliver a creepy campaign like no other. Embedded with $1 million worth of discount codes, "Don’t Run Out" was directed by Dan Trachtenberg - a known talent in the genre, having helmed such Hollywood thrillers as ‘10 Cloverfield Lane’ and ‘Prey’. The spot takes place on Halloween night, when a trio of friends comes to the dreadful realization that they’re running low on candy. Keke Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats - but at that moment, the electricity goes out. What ensues is classic horror as the friends nervously split up, each pursued by a malevolent masked figure in the shadows that will teach them never to run out of candy again. Agency Kamp Grizzly approached Great Guns USA with the brief for a short, scary movie about running out of candy on Halloween - with redeemable discount codes hidden inside. A big challenge was condensing suspenseful horror authentic to both, horror fans and Halloween consumers, into a mere few minutes. “Don’t Run Out” continues Uber Eats mission to direct more consumer focus on its offerings beyond restaurant delivery and underscore the brand’s aim to be a resource at a time of need.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Kamp Grizzly
Client / Brand
Uber Eats / San Francisco
Production Company
Great Guns USA
Music / Sound Production Company
JSM Music
Copywriter
Logan Corcoran
Chief Creative Officer
Dan Portrait
Creative Director
Simon Armor
Designer
Judd Ortiz
Director
Dan Trachtenberg
Director of Photography
Jeff Cutter
Executive Creative Director
Yogi Hakim
Executive Producer
Guy Fiorita
Oliver Fuselier
Producer
Persis Koch
Associate Creative Director
Luke Yablonsky
Associate Producer
Andy Moon
Project Manager
Kat Olsen
Visual Effects
The Artery
account director
Kevin Fuller
Color/Mix
Company 3
Director of Creative Operations
Jamie Boyda
Director of Marketing, North America
Georgie Jeffreys
Editorial
David Trachtenberg
Global Creative Director
Natalie Purbrick
Head of Account Managment
Peter Christenberry
Head Of Production
Jade Clark
Head of strategy
Tai Foster
LINE PRODUCER
Lawerance Lewis
Post producer
Laura Ocean
Production Designer
Noel McCarthy
Senior Art Director + Copywriter
Nicole Marie Brauw
Tim Semple
Senior Director, Global Executive Creative Director
Danielle Hawley
Senior Marketing Manager
Kirsten Cave
Liv Coe
Senior Marketing Manager & Operations
Katie Donnel
Talent Manager
Mir Harris
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