ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Advertising

"Amani"

Agency Gus + Love Song / Los Angeles

Client Meta

Category

Craft in Video / Sound Design

Annual ID

ADC102_ADV115M

About the Work

This story covers a lot of ground in a short time. From a sound point of view it was really important to establish a very real physical world, and then move it around, breaking up the viewer's sense of space to convey the material world merging with the virtual. We focussed on sounds evocative of passing through thresholds, accentuating camera swoops and spins with filter sweeps and the sounds of bicycle gears. To get the right grit and texture of the gravel racing, we recorded cyclists on dirt roads in the mountains. To convey the feel of 2022 East Africa, we combed through days of footage and cut in snippets of peoples’ voices, cars, insects, and roosters. Everything was mixed with an ear for keeping the soundtrack coherent and cinematic, a story of converging worlds and breaking barriers.

2023 Awards

Total Points: 3

Merit Honor

Credits

Production Company

Love Song / Los Angeles

Chief Creative Officer

Scott Bell

Cinematographer

Diego Garcia
Shawn Peters

Executive Creative Director

Dan Williams
Thom Glover

Music Supervisor

Sunny Kapoor

Artist

Gus Koven

Creative Chairman

David Droga

Senior Art Director

Ben Muckensturm

Stylist

Bee Diamonhead

1ST AD

Alejandro Ramia

Additional AD

Kristina Ilyna

assistant editor

Matthew Blacklock

colorist

Simon Bourne

Creative Director & 2nd Lead

Carl Norton

Director's Assistant

Phillip Miller

Directors Assistant

Ellen Nielsen
Ja'Lisa Arnold
Louis McCourt

ECD

Thom Glover

Finish Artist

David Wishart
Gavin Marler

Founder/Managing Partner/EP

Kelly Bayett

Head Of Production

Paige Kauffman
Philip Killingbeck

LINE PRODUCER

Tarun Misra

Owner/Executive Producer

Clare van Zyl

Production Designer

Andrew Clark

Senior Music Supervisor

Mike Ladman

SENIOR PRODUCER

Scotty Schuckies

Sr. Color Producer

Chris Anthony

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