ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Architecture / Interior / Environmental Design

Novartis Pavillon - Zero-Energy Media Facade

Agency iart - studio for media architectures / Basel + AMDL CIRCLE / Milano + Michele De Lucchi

Client Novartis


Lighting Design

Annual ID


About the Work

Where sunlight becomes art: The zero-energy media facade of the Novartis Pavillon combines organic photovoltaics and LEDs to create a communicative skin. It features a total of 10’000 solar modules with 30’000 embedded LEDs and consumes only as much energy as it can produce.

The LEDs shine both outwards and in the direction of the metal shell beneath – causing their light to reflect and shimmer through the semi-transparent solar modules. This visually multi-layered membrane is used to screen the works of three international artists, who collaborated with scientists from Novartis to develop artworks inspired by the shapes and colours of cells and molecules, as well as the themes of sustainability and the convergence of art and science. Every day after sunset, their works are shown on the facade, while during the day, the facade displays moving text.

The zero-energy media facade acts as an interface between inside and outside, the company and the city, bringing the world of science and medicine closer to the community. It turns the Novartis Pavillon into a luminous icon that is visible from many locations in Basel.

The Novartis Pavillon is located within a park on the Novartis Campus. It is designed as a place of encounter and learning about life sciences, hosting “Wonders of Medicine”, a permanent multimedia exhibition, as well as meeting spaces and a café.

2023 Awards

Total Points: 45


Design Firm

iart - studio for media architectures / Basel
Michele De Lucchi

Art Curation

HEK (House of Electronic Arts) / Basel

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