ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Architecture / Interior / Environmental Design

China Through the Lens - 30,000-Second Gallery

Agency VAVE Studio (VAVE (Shanghai) Creative Design Co., Ltd) / Shanghai + Shanghai InsPUMP Multimedia Co.,LTD / Shanghai + PRphoto / Beijing + OGK / Beijing

Client Xiaomi


Public Art / Installation Design

Annual ID


About the Work

Mission In 2022, Xiaomi and Leica Camera AG united to revolutionize optics and technology. With a shared vision of making high-quality photography available to everyone, a photography competition was launched to encourage smartphone users to explore the art of image capturing. Over 270,000 photos from 2022 were submitted. The task was to display the winning entries in a visually striking event and to garner media attention for the brand’s mission. Idea Every moment of life is precious. Through photography, the emotions of the moment can be captured and remembered. What would be more appropriate than to offer these moments an equal place of staging? - at the iconic Great Wall of China. We combined the diary entries of each individual person into a “portrait” of time. Countless tiny moments of life are superimposed together to form a macro narrative, an epic about ordinary people and momentary aesthetics. To a certain extent, they represent the memory of China in 2022. Solution 100 giant light frame photos were displayed along a 1km stretch of the Great Wall. The centerpiece, a 5-sided LED cube, illuminated a curated collection of 30,000 photos counting down the final #30000seconds of the year, 8 hours long. Drone shots captured the venue and AR fireworks were used to enhance the midnight show. The event was live-streamed for online audiences. The installation’s success in combining art and technology, as seen by its 49 million live views and 2.1 billion impressions, captivated and inspired audiences in an unprecedented level.

2023 Awards

Total Points: 9



VAVE Studio (VAVE (Shanghai) Creative Design Co., Ltd) / Shanghai

Design Firm

Shanghai InsPUMP Multimedia Co.,LTD / Shanghai

Digital Agency

PRphoto / Beijing

PR / Marketing Agency

OGK / Beijing

Client / Brand

Xiaomi / Beijing

Creative Director

Nan Su
Wei Xu


Guanjie Huang

Advertising Management

Wei Xu

Client Consulting

Guanjie Huang

Content Planner

Xiaonan Luo

Creative Management

Guanjie Huang
Nan Su

Creative Planner

Lin Shao
Xiaodong Luo
Xiaonan Luo

Digital Content Production

Chuan Xiang
Shaung Liu

Interaction Designer

Lin Shao
Qiang He
Xiaodong Luo
Yu Zhang

Marketing Management

Shiwei Wang
Ying Wang
Zhilei Wang
Zora Liao

PR manager

Fang Fang
Shichao Yang

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