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2023 ADC Awards - Brand / Communication Design

#flutwein - Our Worst Vintage

Agency Seven.One Ad Factory/Creative House / Unterföhring + White Rabbit Budapest

Client Flutwein


Promotional / Wildcard

Annual ID


About the Work

BRIEF: Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in 2021. More than a month's rainfall within 24 hours devastated much of western Germany, and Ahr Valley suffered the hardest hit: homes, businesses, bridges, roads, entire communities were swept away. More than 46 wineries of the region lost their facilities, cellars, wine barrels, machinery and hectares of vineyards. Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing. STRATEGY: Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region. Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. RESULTS: The campaign had a massive impact on raising awareness about the flood catastrophe of the region, and it promoted solidarity and brought help. During the campaign we established "Flood Wine" as a unique brand. Nearly 50,000 people bought our 200,000 "mud coated", individual bottles that survived the flood. We had more than 1 billion media impressions, the value of the wine rose by 4500%, and managed to collect more than 4,4 million Euros – that makes „Flood Wine” the most successful crowd-funding campaign of Germany.

2023 Awards

Total Points: 45



Seven.One Ad Factory/Creative House / Unterföhring
White Rabbit Budapest

Media Distribution Company

WallDecaux / Berlin

Creative Director

Istvan Bracsok
Levente Kovacs


Leo Gammler

Account Director

Levente Balint

Client - Chairman

Marc Adenauer

Client - Chairman & Managing Director

Peter Kriechel

Client - CoFounder #flutwein

Linda Kleber

Digital Creative Director

Jürgen Metzner

Digital Manager

Sophie Smikalla

Director Digital & Creative OOH

Jicky von Bechtolsheim
Jonas Kofahl-Kraatz

DOP / Photography

Franziska Freiwald

Executive Creative Director / Strategic Planning / Copywriter

Friedrich-Paul Spielhagen

Executive Creative Director / Strategic Planning / Copywriter / PR Executive & Project Lead

Daniel Koller

Influencer Management

Marie-Jeanette Honrath

IT & Tech Consultant

Benjamin Koller

Manager Strategy & Creation

Ann-Kathrin Hackl

Managing Director / Executive Creative Director

Tom Schwarz

Media Consultant

Denis Bartelt
Valentin Oswald

post production

Bastian Felix Bormann

Producer & DOP / Photography

Ludwig Groß

Producer & Postproduction / Photography

Tim Freiwald

Sr. Manager Strategy & Creation

Rebecca Marek

Web Design

Elisabeth Thirmeyer
Johanna Krünes

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